
Skirting a possible Scotch loch
With demand for higher-end whisky flat or declining in mature markets, producers should be looking to foster new demand. Tom Bruce-Gardyne reports.
Read more...With demand for higher-end whisky flat or declining in mature markets, producers should be looking to foster new demand. Tom Bruce-Gardyne reports.
Read more...Global exports of Scotch whisky grew to £4.51bn during 2021, according to figures released today by the Scotch Whisky Association (SWA), as the industry continues to recover from the impact of the Covid-19 pandemic and US tariffs.
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